.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, when adapted to getting billions in financial backing annually, have reared almost $360 thousand so far this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That decline is because of market saturation, enhanced regulatory pressures, and economic uncertainties.ADWEEK talked with five VCs who remain to acquire adtech business, even with these problems, about what they are actually looking for as well as what they prevent. Probably unsurprisingly, these entrepreneurs are actually targeting chances in privacy-focused innovations as well as industry-specific places such as linked TV.